The mood was chaotic and fun when I entered the theater and watched, giggling, as a group of suit-clad moviegoers lined up for tickets and settled into the theater’s plush velvet seating. The GentleMinions trend not only brought visibility to The Rise of Gru, but also set a collective vibe for many people attending the film. Shitposting is officially a part of the moviegoing experience. And when Demon Slayer: Kimetsu no Yaiba - The Movie: Mugen Train hit theaters, fans shouted “Eren Yeager” (from Attack on Titan) while watching the movie. Morbius, which was a flop, was brought back to theaters simply because so many people were shitposting about it. But memes can have incredible power and influence on real life. It’s hard to say just how much the GentleMinions trend contributed to the film’s massive opening weekend. Conversations about why the movie performed so well in the box office can get muddled down, as a confluence of factors like nostalgia and character recognition, corporate marketing, the TikTok trend, and broad age appeal all came together to make the movie a success. Minions have had a shocking degree of cultural staying power over the past decade. The movie was a smash hit at the box office, earning roughly $125.1 million in its opening weekend. I have, like, a little plushie,” White said, while Rogers interjected: “Film connoisseur.” At one point, a third friend entered the conversation and mentioned that Rogers had made a funny meme, but the young men declined to share their art with Banana Business #minions #foryou ♬ original sound - billh For White, dressing up was “worth it” and “made the experience a lot better.”Īs we chatted beside a giant cardboard cutout with a crowd full of dozens of Minions dressed up as sports fans, I asked if they were longtime fans or if they came for the bit. ” His friend, William White, told Polygon that they got the idea to dress up after seeing it on TikTok and Instagram. Norvil Rogers, who wore a flashy yellow button-up shirt, told Polygon, “We just thought that, with being such a masterpiece, we would have to have to wear the appropriate attire. When I attended a showing at my own local theater in Minneapolis, I saw a group of people dressed up, and I stopped to ask them a few questions about why they participated in the trend. sophie crying at the end bc she just wanted to see the movie. It is a family movie, so parents and their children might have not known what they were getting themselves into by just going to the movie - not to mention the workers impacted by moviegoers’ can’t believe we actually got kicked out of a kids movie. And some theaters in the United Kingdom have responded by banning “unaccompanied children wearing suits” from Rise of Gru showings. While many of the videos seemed to be harmless shitposts, there was an instance where a group got so rowdy that the police were called to the theater. Beast got in on the trend and rented out an entire movie theater for himself and a group of people dressed up in suits. One video showed a group of people sneaking in an entire garbage bin full of bananas, the favorite food of Minions. Many involve just dressing up to go to the theater, but others put their own twist on the trend. The vast majority of the videos star groups of moviegoers in suits, who appear to be teens. Most recently, TikTokers once again riffed on it, and it developed into an idea to go see the new Minions movie in a suit. But in the following years, Redditors and TikTokers reshaped the meme to say that watching certain movies is a Chad-like characteristic instead. The meme, Broderick explains, originated on 4chan with the phrase “ two tickets to Joker, please” and made fun how a stereotypical incel would dress. Ryan Broderick, the writer behind the internet culture newsletter Garbage Day, traced the origins of the joke to the 2019 “Tickets to Joker” meme.
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